Privacy Policy

The B & B i-Move is the "Data Controller" of your personal data.

The iMove Ride App Application (hereinafter referred to as the “iMove Ride App Application”, “Application”) applies the following Policy on the protection of personal data (hereinafter referred to as the “Policy”), which constitutes a binding legal text between the “Data Subjects” and B&B i-Move, a Greek company (hereinafter the "Company").

You should read this Policy carefully and use the iMove Ride App services only if you agree and consent to it. By using the software, you agree to be legally bound by this Privacy Policy, which describes how we use your personal data, collected through our application called iMove Ride App.

Personal Data and Collection Purposes:

Depending on the purpose for which we may need to process your data, we will process certain categories of personal data on a case-by-case basis, which, in general, will be the following: your basic identification details (for example: your first name, last name, etc.); your contact details regarding the services we provide (for example: telephone number, email address, etc.); transaction information necessary to provide our services (for example: your payment or card details, information about the services you requested, etc.); connection and geolocation data (how you interact with us through the Application); commercial information (for example: if you have subscribed to our Newsletter) or information about your preferences; any other information that you may provide to us voluntarily (for example: through the Customer Service service, etc.). Please note that when we ask you to fill in your personal data to provide you with access to any functionality or service of the Application, we will mark certain fields as mandatory, as these are the minimum we need to be able to provide that specific service. Please also note that if you decide not to provide us with this data, you may not be able to complete your registration as a user or be unable to access these services.

Depending on how you interact with our Application, we will process your personal data for the following purposes:

1. Registration

If you decide to become a registered user of our Application, we need to process your data to identify you as a user of the Application and to grant you access to it as a registered user. You can cancel the user account you created by uninstalling the Application from your device. The iMove Ride App application enables you to request a ride with a driver through us. You need to provide personal data to use the iMove Ride App application as a passenger, which we process to provide the given service. Additional optional information, which may also be provided, is marked accordingly (optional). In the context of this service, the following personal data will be processed in accordance with Article 6(1.)(b) GDPR for the performance of the contract: name and surname, email address and mobile phone number (main data).

2. GPS

The GPS location data at the time of booking, the start and destination coordinates of your journey, information about your terminal equipment (device ID) and the password you have chosen (in encrypted form) are also processed. Your profile photo is optional and will only be processed if it is registered. You can either enter your personal data (e.g. your name) during registration or we can receive it directly from your terminal equipment (e.g. device ID, GPS location data). You authorize the transmission of your GPS location data via the operating system of your terminal equipment (smartphone, tablet, etc.). We need the GPS coordinates of your location so that the vehicle you have ordered can find you and pick you up. We will forward your GPS location data, name, phone number and profile photo (if you have provided it) to the driver who has accepted the trip you have booked for identification purposes. The driver may call you after accepting your booking. This allows them to inform you of any delays, e.g. traffic jams. After accepting your order, the driver or partner operator will receive your name and profile photo (if you have provided it) for identification purposes and, in particular, to be able to verify that the correct person is being picked up. They do this by asking you for your name when boarding at the start of the trip. The driver cannot see your personal data in the iMove Ride App app after the trip. It will not be possible for you to request a ride through us if we do not process the mandatory personal data listed above. This information is not optional.

3. Payments

You can pay for the rides you request through us, either in cash or using the in-app payment feature (i.e., by credit card or Paypal within the App). By entering your credit card and/or Paypal account details within the App, you will be able to pay for your ride cashless via the iMove Ride App App. We will then charge the amount to the payment method you have specified. If your credit card details are provided, they will be transmitted directly to the payment service provider we have engaged via an encrypted connection and without further sharing of credit card information with us, except for the last four digits of your credit card, which are transmitted to us and in pseudonymised form for security reasons. We store this pseudonymised information for identification and verification purposes. In the context of payment, the following personal data will be processed in accordance with Article 6(1.)(b) GDPR for the performance of the contract: first and last name, address, start and destination coordinates of your route, country, language, email address, mobile phone number, credit card number, the last four digits of the credit card number, the email address of your PayPal account, if any, and information about your terminal equipment (device ID, etc.). We cannot offer you specific payment methods if we do not process these personal data. However, you can always pay cash directly to the driver without further involvement of the application.

4. Transactions

Since B&B i-Move bears the risk of non-payment in the event that payments made by credit card or Paypal are not made, the assessment of the risk of non-payment is carried out automatically using a software algorithm by a third-party fraud assessment service, based on a series of personal information. Payment means the use of the application and device data, so as to protect the legitimate interests of B&B i-Move in accordance with Article 6(1.)( f ) GDPR. For this purpose, the following personal data are processed: first and last name, pick-up and delivery addresses of a trip, mobile phone number, email address , payment method, the last four letters of a card, the name on the card, card expiration dates, card issuer, PayPal account email address (if any), information about the terminal equipment (device type and ID, operating system, etc.), the cost of the trip and the version of the iMove Ride App application installed on your device. These personal data are not used or processed for any other purpose. The driving functionality of the application without the in-app payment function is available to every user, regardless of the result of the fraud prevention system. Therefore, if you are not offered the in-app payment feature due to the decision made fully automatically based on the calculated score, you can use the iMove Ride App app and make cash payments. If you are unable to pay using cashless payment methods and you believe this is an error, please contact us.

5. Automated Operation

A specially trained employee of B&B i-Move periodically checks the fraud score. Therefore, the decision is not made fully automatically in such cases. To protect you from overpaying for trips, our driver's mobile phone transmits GPS location data at short intervals during the trip with the vehicle, allowing us to map the entire route. We do this because we want to ensure that the driver does not intentionally extend the trip in order to earn a higher fee. If you believe that you have paid too much, you can ask us about the route taken after a trip. The processing of your GPS location data is carried out for your and our protection against fraudulent drivers and/or passengers on the basis of Article 6(1.)( f ) GDPR, for the purpose of protecting your interests and our interests (e.g. protection against overpayments ).

6. Application Function

In order to enable the elimination of malfunctions in the iMove Ride App application , to respond to specific customer queries regarding functionality or transport services and to adapt the iMove Ride App application to the needs of passengers, the following personal data are processed for the performance of the contract in accordance with Article 6(1.)(b) GDPR: first and last name, email address, mobile phone number, profile photo (optional input), GPS location data at the time of booking, the start and destination coordinates of your route and information about your terminal equipment (device ID, etc.).

7. Statistic Data

We may also process data that has been rendered anonymous or aggregated instead of personal data, in cases where such data is deemed sufficient for this purpose.

8. Information & Promotions

You will receive offers and advertisements from us if you have agreed to receive new and personalized offers (advertising, coupons and promotions) and to the display of usage-based advertising during the registration process or subsequently by activating the corresponding toggle button within the iMove Ride App application. This concerns both non-personalized (sent to all customers) and personalized (sent only to you and based on an analysis of your personal data that you have explicitly provided to us or were generated as part of the use of the iMove Ride App application) newsletters sent electronically (email, SMS, MMS, in-app messages, push messages) to your terminal equipment (smartphone, tablet, computer, etc.). In order to send you personalized advertisements, we will process your usage data and, where possible, other information from your device, such as other applications you may have installed on your device. Therefore, please note that this data processing involves analyzing your profile to determine your preferences and, therefore, which services are most relevant to your preferences. We will also process your personal data to organize promotions. By participating in any promotion, you authorize us to process the personal data you have shared with us in relation to the promotion and to share it through various means, such as social media or the Application itself. In each promotion in which you participate, the terms and conditions will be available to you and will provide more detailed information on the processing of your personal data. In this context, we will process the following personal data based on your consent in accordance with Article 6(1.)(a) GDPR: first and last name, email address, mobile phone number, payment methods, registration date, iMove Ride App application version, login details, device identifie, IDFA (Ad - ID, Apple, identifier for advertisers), IFV (Ad - ID, identifier vendor), GAID (Google advertising identifier), IP address as well as usage data (frequency of use, registrations and routes, including pickup and drop-off locations).

9. Withdrawal of Consent

If you do not wish to receive the news and personalized offers already discussed, you can - just as easily as when you agreed - withdraw your consent by deactivating the "Offers and promotions" option from the Privacy and Security section of your App. Please note that the withdrawal and subsequent changes are only valid for the future and will take effect or be implemented no later than 48 hours from the withdrawal. Please do not use the Facebook feature. Connect, if this is not in accordance with your wishes.

10. Google Maps

The iMove Ride App app uses the Google Maps API . This allows us to display maps in the iMove Ride App app and for you to use them. The iMove Ride App app cannot function without the Google Maps API. You can view Google ’s terms of use at https://policies.google.com/terms?hl=en. Additional terms of use for Google Maps are available at https://www.google.com/help/terms_maps.html. Google ’s privacy policy is available at https://policies.google.com/privacy?hl=en. We use Google Maps to calculate the estimated price for your journey and to show you the distance to the vehicle you have booked in an interactive way. This involves processing your GPS location data in accordance with Article 6 ( 1. ) ( b ) GDPR. We anonymize your GPS location data before forwarding it to Google . Your personal identification is excluded. You can provide feedback on your experience on a specific route by rating drivers and vehicles publicly via the iMove Ride App app . When you submit a rating, it is assigned to a specific route and taken into account in the average rating of that driver and vehicle. It does not involve the transmission of your personal data to the driver. Google Analytics : The iMove Ride App application uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For this purpose, a cookie is installed on your device. The information generated by the cookie about your use of the Application (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the Application, compile reports on Application activity for Application operators and provide other services related to Application activity and Internet usage to the Application provider. Google will not associate your IP address with other data held by Google. For more information about how Google uses your data, please see https://policies.google.com/privacy?hl=en#infocollect .

11. Google Analytics

The iMove Ride App application uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For this purpose, a cookie is installed on your device. The information generated by the cookie about your use of the Application (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the Application, compile reports on Application activity for Application operators and provide other services related to Application activity and Internet usage to the Application provider. Google will not associate your IP address with other data held by Google. For more information about how Google uses your data, please see https://policies.google.com/privacy?hl=en#infocollect .

12. Objection to Data Collection

In addition to changing your browser settings, you can prevent the collection and use of data (cookies and IP address) by Google by downloading and installing the browser add - on available at https://tools.google.com/dlpage/gaoptout?hl=en.

13. Facebook Custom Audience Program

We participate in the Custom program Facebook Audience, which allows us to reach people who have already installed our app or exclude people who already use our app from seeing our ads. For this purpose, we share your email address or phone number in a hashed form with Facebook so that it can recognize you if you are a Facebook user.

14. Objection to Facebook Data Collection

You can adjust your advertising preferences through Facebook settings if you do not want to receive interest-based ads on Facebook.

15. Drivers

We share some of your personal data with drivers who use the iMove Ride App driver app. In order to hail your taxi, we need to share your location information with the driver, who will provide you with their services. We ask that drivers use this information solely to provide the requested transportation service and not store it for purposes other than the service they provide. Please note that this Privacy Policy only applies to the processing of personal data we collect from you. When we disclose information to drivers, the use and disclosure restrictions contained in this Privacy Policy will not apply to them. While we encourage drivers to comply with applicable data protection laws, we do not control and are not responsible for any privacy practices, privacy policies or actions of third parties, including drivers. Any complaints or questions regarding the driver’s use of your personal data should be directed to the driver directly. Some guides/partners may also operate their own websites The B&B i-Move is not responsible for how drivers may independently collect and process your personal information through their own websites. For more information about how a driver may collect and process your personal data through their website, please refer to the privacy policy of the respective website.

16. Processors, Recipients & Third Parties

In addition, to achieve the purposes described in this Privacy Policy, we may also disclose or grant access to your personal data to third parties who provide us with support in the services we offer you, e.g.: financial institutions, fraud detection and prevention bodies, technology service providers, providers related to customer support, partners and service providers related to advertising and marketing, from time to time in providing the services we offer, processing transactions, fulfilling requests for information, receiving and sending communications, updating marketing lists, analyzing data, providing support services, or performing other tasks. Your personal data will be accessible by authorized B&B staff and service providers i-Move, who act on our behalf, if necessary. For reasons of service efficiency, some of these providers are located in regions outside the European Economic Area that do not offer a level of data protection comparable to that of the European Union. We may also share your personal data with third parties in connection with a potential or actual sale of our company or any of our assets or those of any affiliated company, in which case the personal data we maintain about our users may be one of the transferred assets. When the B&B i-Move engages a third party as a data processor (including our service providers) to collect or otherwise process personal data on our behalf, such processor will be carefully selected and will be required to use adequate guarantees, in particular with regard to specialist knowledge, reliability and resources, as well as appropriate technical and organisational measures that will meet the requirements of the General Data Protection Regulation, including those relating to the security of the processing.

17. Subject Requests

We will also respond to requests for personal data where required by law or when we believe disclosure is necessary to protect our rights and/or comply with a legal process, court order, regulatory authority request or any other legal process served on us.

18. Subject Rights

You have the following rights in relation to your personal data: (a) Right to withdraw your consent: Where applicable, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing that was based on consent before its withdrawal. For example, if you wish to opt out of receiving marketing communications, you can change your settings by turning off the corresponding switch via the Privacy and Security section of your App, using the “unsubscribe” link provided in our emails or by otherwise contacting us directly and we will stop sending you communications. (b) Right of access, rectification and erasure: You have the right to request access to any of your personal data that we may hold, to request correction of any inaccurate data concerning you and, under certain circumstances, to request the erasure of your personal data. You can view and update most of this data yourself online. (c) Right to data portability: Under certain conditions, you have the right to receive all personal data you have provided to us in a structured, commonly used and machine-readable format, as well as to ask us to transmit it to another controller, where this is technically feasible. (d) Right to restriction of processing: You have the right to restrict the processing of your personal data where: you contest the accuracy of the personal data until we have taken adequate steps to rectify or verify its accuracy; the processing is unlawful but you do not wish us to erase the data; we no longer need your personal data for the purposes of the processing, but you require them for the establishment, exercise or defence of legal claims; or you have objected to processing justified on grounds of legitimate interest (see below) pending verification of whether we have compelling legitimate grounds for continuing the processing. Where personal data are subject to restriction in this way, we will only process them with your consent or for the establishment, exercise or defence of legal claims. (e) Right to object to processing: where the conditions of the law are met, you have the right to object to the processing of your personal data. If you object, we must stop the processing, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or where we need to process the data for the establishment, exercise or defence of legal claims. ( f ) You also have the right to lodge a complaint with a supervisory authority if you consider that the processing of your personal data violates applicable law. In Greece, the competent authority is the Personal Data Protection Authority. For more information about your rights, to exercise any of your rights or if you have any questions about the processing of your personal data, please contact us at: contact @ imove.app Please note that we may request proof of identity and reserve the right to charge a fee where permitted by law, for example if your request is manifestly unfounded or excessive. We will endeavour to respond to your request within all applicable time limits.

19. Protection

Protecting the safety and privacy of children is very important to us. We do not accept registrations submitted by individuals under the age of sixteen (16) and will not knowingly collect or use personal data from individuals under the age of sixteen (16). By downloading and registering on the App, you confirm that you are sixteen (16) years of age or older.

20. Technical and Organizational Measures

The B&B i-Move uses appropriate technical, physical, legal and organisational measures, which comply with data protection laws, to keep your personal data secure. As most of the personal data we hold is stored electronically, we have implemented appropriate IT security measures to ensure that this personal data is kept secure, including the use of strong encryption, access restrictions and extensive logging and auditing functionality in our production systems. We have established procedures in our facilities to keep all paper records secure. We also regularly train our staff on data protection and information security. Unfortunately, no data transmission over the Internet or any electronic data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any personal data you may have sent to us has been compromised), please notify us immediately.

21. Retention Period

We will retain your personal data for as long as necessary for the purposes for which we collect it during the performance of our contract, always taking into account the applicable statute of limitations. For example: Where we retain your personal data to comply with a legal obligation (including for your security and to prevent fraudulent conduct), we will retain the information for at least as long as is necessary to comply with that obligation. Where we retain your personal data to provide you with a service (such as to ensure at all times that our Application is functioning properly), we will retain the information for at least as long as we provide the service and for a number of years thereafter, as appropriate. We will retain your data for a period of five years after the termination of the contractual relationship at your request or by us for a reason (e.g. non-payment). In addition, statutory provisions (e.g. retention periods under tax law) require us to retain the data for six years and, under certain conditions, up to twenty years.

22. Policy Issue

We regularly review this Privacy Policy and reserve the right to make changes at any time, taking into account any changes in our business activities, legal requirements and the way we process personal data. In the event that we do so, we will notify you by various means through the Application (for example, via a banner, a pop-up window or a push notification) or we may even send you a notification to your email address. In any case, we recommend that you check this Privacy Policy from time to time in case minor changes are made or we make any interactive improvements, taking the opportunity to always find it as a permanent information point on our Website and our Application. For more information about your rights, to exercise any of your rights, or if you have any questions about the processing of your personal data or this Privacy Policy, please contact us directly at contact@imove.app Edition 2/Jan.2026

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Leof. Irinis 39, Athens 177 78, Greece

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